ESP Company, Limited is a Japanese
company that manufactures electric guitars and bass guitars. ESP is
headquartered in Japan but it also has a head office in the USA. ESP is short
for Electric Sound Products; it is one of the most popular electric guitar
brands in the world and it goes under several brand names like ESP Standard,
ESP Custom Shop, Navigator, Edwards Guitar and Bases, LTD Guitars and Bases and
Grassroots.
ESP is widely accepted all around the globe because of its ability
to cater to every type of market: from professional Japanese-built custom shop
guitars to mass production instruments made in China, Korea and Indonesia.
The firsts for ESP
The first ESP shop was in Tokyo and
it was one of the most popular guitar replacement parts manufacturers. It was
in 1976 when the first ESP guitars were crafted under the ESP and Navigator
name. The success of ESP guitar replacement parts reached the US market in 1983
and the parts were for local artists based in New York. Artists that trust replacement
parts from ESP were Page Hamilton from Helmet, Vernon Reid from Living Colour,
Vinnie Vincent and Bruce Kulick from KISS and Ronnie Wood from the Rolling
Stones.
ESP also made parts like the bodies
and necks of popular guitars like Kramer Guitars as well as popular companies Robin
Guitars, Schecter Guitar Research and DiMarzio. And it was only in 1985 when it
was discovered by George Lynch discovered that ESP also built custom guitars.
Afterwards popular ESP electric guitar brand models began to emerge such as the
Kamikaze, the M1 Standard, M1 Custom, Horizon Custom and the Surveyor bass
guitar.
The Kamikaze model basically turned the world around for the most popular electric guitar parts manufacturer to an
exclusive electric guitar manufacturer. Kamikaze was its first Signature series
and between 1990 and 1992 it has expanded to a standard electric guitar line.
Success was apparent and soon the parts manufacturing was discontinued so that
production of a variety of guitars and bass guitars was the focus of the
company.
The bright success of ESP
ESP has its Custom Series wherein
customers may be able to order a custom guitar and bass. ESP USA takes care of
the orders while their Japan manufacturing plant takes care of production. ESP custom guitars were considered the choice of top-end customers and are more
expensive than their Navigator line.
The ESP Artist Series on the other
hand are mass-produced guitars that feature different artists. These beautiful
creations are models that are between ESP Navigator line and their Original
Series.
You may still order ESP Edwards, Grassroots and LTD
models that are available to high-end customers.ESP is also one of the most popular electric guitar brands featured in Bandfuse Rock Legends in Xbox 360 and PS3. All in all, ESP is a classic electric guitar that has all the best features, design and parts just what you can expect from a company that started as guitar parts manufacturers in Asia and all over the world.
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